How do you Balance Service & Privacy in a Digital Age

  • Future Business Centre Kings Hedges Road Cambridge United Kingdom

Welcome to the first salon to be held in the East of England region.

Everyone knows that the best businesses understand their customers and use this insight to drive their decisions on products and services. The same principle is often applied to digital services. If we build up a complete picture of the customer and their relationship with us, it will be easier for them to do business with us and be kept up to date – often via a ‘My Account’. As a business we will understand and be better able to meet their needs and wants.

But what does this mean for privacy? Should a local council need your date of birth to report a porthole? Or does an insurer need access to my Facebook profile to issue a policy for my car? Should customers be able to keep their dealings with an organisation separate? What if it costs more to deliver that way?

This salon gives an opportunity to discuss this topic in a relaxed environment with experts and your peers.  The Salon will be followed by networking drinks.