Charlotte Fionda will spearhead drive for brand awareness and market growth
Arcus Global, a leading cloud service provider to the public sector, has appointed Charlotte Fionda as Head of Marketing. She will be responsible for developing and implementing integrated marketing campaigns and communications aimed at building brand awareness and driving growth.
As part of her role she will also support sales and oversee customer retention strategies. Arcus Global has extensive experience delivering cloud based products and applications to the public sector, with St Albans City & District Council, Isle of Anglesey County Council and the Home Office amongst its customers.
With over 20 years of B2B, consumer and NFP marketing experience Charlotte has a wide-ranging skill set and has operated at a senior level in a variety of sectors. A large part of her career though, has been focussed on the technology sector. She has worked for new tech start-ups as well as established brands like Nokia. Charlotte has successfully managed CRM programmes, delivered many integrated communications campaigns, taken companies through full re-brands, been involved in large-scale event organisation and political lobbying activity. She also recently added to her skill set by achieving her Institute of Data & Marketing Professional Diploma.
Commenting on her appointment, Charlotte said: “It’s a really exciting time to be joining Arcus. It is apparent that everyone in the team has a real passion and drive to transform service delivery for our customers and their citizens. With the last year serving to highlight the real importance of public services, the shift in demand from legacy IT to dynamic digital solutions is high. Arcus have a raft of local and central government customers who are leading the charge. I think we are really well placed to profile our significant experience and expertise in the sector and take things to the next level.”
Nick Howes, CEO of Arcus Global said: “The pandemic has changed the way many government departments and local authorities view resilience. Over the past year we’ve helped the public sector to respond to the challenges they’ve faced and ensure that vital public services can continue uninterrupted. As a growing company, we’ve seen our products evolve during this time and as we enter the next stage of our growth, Charlotte’s experience will be instrumental in helping us to build our position in the market, now and in the future.”
About Arcus Global
Arcus Global, formed in 2009 and based in Cambridge UK, is a market leading GovTech cloud company, delivering mission critical technology solutions that enable public sector organisations to transform their service delivery.
Arcus has developed a platform-based suite of Applications for Local and Central Government. Addressing the challenges inCitizen Digital interaction, Citizen relationship management and through specific platform based case management solutions for Planning, Building Control, Licensing and Environmental Health etc.
Arcus has grown to over 30 customers including Folkestone & Hythe District Council, Eastleigh Borough Council, The London Borough of Islington, Wiltshire County Council, Department for Culture Media & Sport and the Home Office.
Charlotte Fionda, Marketing Manager at Arcus Global