EuroCloud UK Award winners announced

Industry body EuroCloud UK names the top 10 finalists and winners in its 2016 Awards contest

London, June 22 ( today announces the ten companies chosen by its judging panel as finalists and winners in this year’s UK Awards contest. nd 2016 – Cloud computing industry champion EuroCloud UK

Best Cloud Service for Horizontal Markets

Winner: Showpad

Finalists: FinancialForce, Memset

Best Cloud Service for Vertical Markets

Winner: Maestrano

Finalists: Arcus, Skyscape

G-Cloud Outstanding Success Story Winner: Ctrl-O

Finalists: ProTech, Skyscape

Best Business Impact Achieved Through Cloud Services Deployment Specially Commended: Crunch (with FinancialForce)

The winners of Best Cloud Service for Horizontal and Vertical Markets each have the option of going forward to compete against other country winners for the pan-European EuroCloud Awards, which will be decided at the annual EuroCloud Forum (, to be held this year in Bucharest, Romania, on October 5th.

Dr Richard Sykes, chair of the EuroCloud UK judging panel, said: “The capabilities of the Cloud are now so all-enabling that the creative startup with a strong understanding of the genuine needs of particular clients can rapidly deliver market-winning services! This is the story of this year’s winners.”

Showpad (, named by EuroCloud UK as Best Cloud Service for Horizontal Markets, is a platform that allows businesses to easily present and distribute their sales and marketing content in a branded environment to all channels, over the cloud, and measure its impact. Pieterjan Bouten, Showpad co-CEO and co-Founder, commented:

 “The cloud is core to Showpad’s product, and we’re humbled to have won a EuroCloud UK award recognizing our team’s hard work. We’re always looking for smart ways to leverage cloud technology and to make it a breeze for our customers to organize, access and activate their sales and marketing content wherever they may be”. 

Maestrano (, winner of the EuroCloud UK award for Best Cloud Service for Vertical Markets, is a cloud business platform for SMEs, which is delivered by large banks as part of their service to SME customers. Nicolas Deville, Managing Director, Europe at Maestrano said: 

"Maestrano is delighted to have been named the UK winner of the Best Cloud Service for Vertical Markets. Our mission is to help SMEs run their business better through adoption of cloud software while transforming the way financial institutions engage and manage their SME clients, through the use of technology which connects, integrates and analyses business application data. We thank EuroCloud for this award and for their continued work in supporting the growth of the Cloud industry." 

In addition to the Awards that feed into the European contest, EuroCloud UK runs a special award program to celebrate the work of UK cloud suppliers taking part in the innovative G-Cloud framework to encourage public sector cloud adoption. 

Ctrl-O ( is named as this year’s G-Cloud Outstanding Success Story for winning adoption of its flexible and secure Linkspace data management system at government departments including the ministries of Justice and Defence. Andy Beverley, Managing Director of Ctrl-O, said: 

"We are delighted to win the G-Cloud Outstanding Success Story award. We've worked hard to make Linkspace a product that fits with the commodity ethos of the G-cloud, but that can be easily tailored to meet the sometimes very specific business requirements of the public sector. The speed and ease at which the solutions were deployed show how beneficial the G-cloud has been for public sector IT procurement." 

Crunch (, the UK’s first and fastest growing online accountancy firm, was specially commended for Business Impact Achieved Through Cloud Services Deployment for its use of FinancialForce to automate end-to-end back-office functions. 

Founded in 2010, EuroCloud ( is the only pan-European network of cloud vendors and industry experts, with a presence today in more than 24 European countries. Its annual Awards program promotes best practice and innovation by cloud providers across Europe. EuroCloud UK ( brings together companies engaged in cloud business activity to network together, share best practice and build the profile of the industry.